For the launch of Coeur Coffee, Energy Bar & Cafe, a fresh and vibrant coffee shop that celebrates the spirit of Idaho and champions local sourcing, we embarked on a marketing journey to capture its unique essence. Understanding the diverse menu that spans beyond just coffee to include specialty espresso drinks, cold brew, and tea, our goal was to encapsulate the variety and energy of their offerings. We crafted an iconic logo that seamlessly marries the silhouette of Idaho with the intricate beauty of espresso art, instantly signaling the shop's local pride and coffee expertise. This was paired with a relaxed, inviting font, mirroring the welcoming atmosphere of the cafe and enhancing its appeal. The result is a brand identity that perfectly brews together locality, quality, and the cozy vibe of Coeur Coffee, inviting customers to a place where every sip is a confluence of flavors and community spirit.